“NutritionalGenomics is preparing the patient for a deeper commitment to functional medicine’s process and partnership.”
Functional Medicine can be overwhelming to both providers and patients
Functional Medicine is overwhelming to both providers and patients. The provider has been tenaciously studying the functional medicine tenants, balancing their own physical, mental and emotional health, family relationships, career development, and assuming great risk opening a private practice.
The patient is overwhelmed. The patient’s family history, emotional traumas, an inflammatory diet, hidden sources of inflammation, and their genetics have tipped them into a diagnosis or multiple diagnoses. There is so much information on how does a patient knows what to do, when to do it, how to afford it, and how to make the lifestyle changes and medical process sustainable when it’s difficult to think or to get out of bed.
Reimagining an Onboarding Step prior to the standard 2-hour new patient appointment
A 2-hour new patient appointment, plus recommended labs, and supplements is a very advanced commitment for the very first meeting. Often, the patient wants to heal the root causes, however, they do not feel well, they feel scared, they possibly are beating up on themselves for not being at their best; they are in emotional distress. And when someone is in emotional distress, they can only remember a small percentage of what was said to them. This is a challenging way to start an equal partnership.
Often Functional Medicine’s first appointment leaves the patient feeling like there’s no way they can do all of this. The recommended lifestyle plus medical prescription is not a fit for their current ability; however, most patients do not know to communicate the plan feels unreasonable in a new patient appointment. We first need to transform emotional distress into empowerment. Read Stages of Change blog post here.
Reengaging Former Patients and Attracting New Patients with Nutritional Genomics
Fear is not a sustainable motivator. Even though patients are wanting to repair their gut, balance their microbiome and hormones, advantage their immune system, support their pathways of detoxification they also must feel like they can do it.
NutritionalGenomics can be very empowering to a patient. At Good Medicine, we will include genomics as an onboarding step to reengage former patients and attract new patients. Many people have their 23andme or Ancestry.com test results. .The practitioner helps the patient to see the big picture of how over time, their family history and environment have interacted with their genetic vulnerabilities to create symptoms. And likewise, the patient acknowledges just like it took time for the symptoms to be created it will take time to correct the clinical imbalances to support favorable genetic expression. This first step in engaging former patients and attracting a new audience helps to transform the instant gratification expectation and accept the functional medicine process. This appointment, although shorter than the common 2-hour new patient appointment, can help establish rapport and trust. The patient has met the provider and can feel comfortable developing a deeper commitment and partnership.
Lifestyle recommendations and supplement recommendations take on a whole new meaning when the patient learns what their instructional manual is asking for. The practitioner can use genomics as a tool to have insight on where to investigate further which validates ordering out of pocket labs. We know Genetics does not have to be a patient’s destiny. Patients clearly see they have power in their outcome. What a fantastic inspiration for the 80% lifestyle changes. This empowerment paired with building on the patient’s strengths and intrinsic motivators, unlike Fear, keep patients activated in the process and the partnership.
In Episode #2, First things first, Mental Health, we speak with Dr. Greenblatt about neurotransmitters and cognitive polymorphisms.
The episode airs Friday, May 8th.
Fear is not a motivator for change. Self-Motivation and Self-Efficacy are the real twin engines of change
The twin engines of change are self-motivation “I want to do this.” and self-efficacy “I can do this.” Listen to Dr. Greenblatt highlight a few of the cognitive SNPs that are important to reference for a patient’s first encounter. These important polymorphisms may help fire up the patient’s self-efficacy engine.
Are you ready to add genomics into your practice and are wondering where to start? Start Here.
Are you new to NutritionalGenomics? Are you wondering where to start your education and how to integrate this clinical decision-making tool in practice? Schedule a free PureGenomics Business Integration consult here.
I am a paid advisor at Pure Encapsulations, I do not have any other conflicts of interest. All blog posts represent the opinions of the author and do not represent the position or the opinion of the sponsor. Reference by the presenter to any specific product, process, or service by trade name, trademark, or manufacturer does not constitute or imply endorsement or recommendations by the Sponsor. These blog posts are intended for licensed health care practitioners and are not a substitution for standard medical care. I am not a medical doctor. These blog posts are only for educational purposes only. Practitioners are solely responsible for the care and treatment provided to their own patients.